Job Description
This role is for a Performance Marketing and E-Commerce Manager at a leading mobility business based in Umhlanga, KwaZulu-Natal. The company specializes in digital and online booking services, where digital marketing drives customer acquisition, bookings, and revenue growth. Responsibilities include managing paid advertising campaigns (Google Ads, Meta Ads Manager, Bing, LinkedIn), optimizing ROAS/CPA, developing email marketing journeys (abandoned booking recovery), and owning the online sales funnel. Collaboration with developers for CRO improvements and performance tracking via GA4/Google Tag Manager is required. Minimum 5 years of experience in digital marketing with substantial paid-media budgets (R300,000+/month) and strong analytical skills (Excel, GA4) is essential. Valid driver's license required.