This job is for an IT Product Manager focused on Marketing and Customer Relationship Management (CRM) at Cape Union Mart International. The role involves shaping technology products for personalized customer experiences, marketing messages, and customer data management. Key responsibilities include defining product vision, strategy, and roadmap for tools like WhatsApp Customer Experience, Oracle Customer Engagement, Oracle Unity, Oracle Behavioral Intelligence, and Oracle Responsys. Collaboration with Marketing, Customer, Digital, Data, Architecture, Security, Operations, and delivery teams is required. The role also involves managing product lifecycle, prioritizing product plans, defining requirements, and tracking KPIs for adoption, engagement, and performance. Experience with CRM platforms, marketing automation, and Agile product delivery is essential. A bachelor's degree in a relevant field is preferred.