This role is for a Direct Marketing Coordinator at Unifi, a company offering simple and fast personal loans across Kenya, Zambia, Uganda, South Africa, and Tanzania. The position is based in Nairobi, Kenya, and focuses on growing Unifi’s customer base through direct marketing efforts. Responsibilities include finding and attracting new customers, analyzing customer data, creating marketing plans, organizing events, and building relationships with key business partners. The role also involves leading a team of direct marketing professionals, implementing marketing strategies, and ensuring accurate reporting. Qualifications include a diploma or degree in Marketing, Sales, or related fields, or at least 3 years of experience in sales, marketing, or direct/field marketing. Strong leadership, emotional intelligence, and strategic thinking are essential.