This job is for a CRM Campaign Manager at PEP, a retail company based in the Northern Suburbs of Cape Town. You will be responsible for creating and managing marketing campaigns that connect with customers in a meaningful way. The role involves using data and creativity to improve customer interactions and grow sales. Key responsibilities include leading campaign planning, collaborating with IT/data teams, running A/B tests, analyzing results, and managing multi-channel customer communications (SMS, email, WhatsApp, push notifications). You will also design loyalty programs and ensure compliance with CPA/POPIA regulations.